Initially, Halls specialised in poultry houses operating out of Clapham. Robert moved the business to Kent in 1936 and within a year expanded the range to include garden sheds, sdf
His buildings were unique at the time in that
they were made out of red cedar wood
imported from Canada. This durable wood
gave him an instant marketing advantage
over his rivals, and this coupled with lower
prices and free delivery to anywhere in
England and Wales, resulted in an impressive
growth period.
Robert sold his products through mail order
advertising in national papers such as the
News Chronicle and Daily Express:"The
cedar wood specialist - everlasting
rot-proof portable buildings at a
price you can afford"
During the war, Halls was given over to
Government work and produced ammunition
boxes, nissen huts, canteen tables, tent
pegs and even paint brush handles. Shed
manufacture had to be discontinued at the
end of 1940 as materials became scarce.
During this time the workforce increased to 250 mainly females and Italian prisoners of war! |